Many photographers include albums in their wedding packages but you'd never know it! On their websites they'll say they sell them - they may even say how much they cost - but they won't actually show what they look like. We strongly believe that to be successful you need to show people what you want them to buy. Sarah Vivienne from the UK is someone who does a great job of it. These photos are from her blog: On her blog Sarah photographs and discusses her albums with detailed product shots and insight into the design process. I recently spoke with her and this is what she had to say: "I find To View More >>

A thoughtful approach to designing and selling albums from Pennsylvania-based Angelique, of our support team. - Ed. There seem to be two primary approaches to album sales, three if you include not bothering (let's not go there). The first approach, popular recently, is Pre-Design. Design the be-all, end-all of albums before your clients even see their images and you'll make a fortune! How could they possibly say no to a 60 side gorgeous 10x18 Duo masterpiece once they see it? Well…because what you included in their contact was a 10x10 flush mount album with 20 sides. That hardly seems fair. To View More >>

Late last year Ian and I caught up with award winning photographer Bruce Gabites at his new Auckland studio. He'd just won his eighth straight Kodak Gold award  in the Wedding Album category, and we wanted to find out his secret... We spent a morning talking with him about why he enters photography competitions and what makes him so successful, the affect winning awards has on his business, and albums – the part they  play in his packages, and how he goes about selling them. To listen to our interview with Bruce Gabites click here (22 mins). Cheers, Nigel PS Bruce recently shared some To View More >>

Four years in, and Suzanne Black could teach a lot of people a lot of things…especially about marketing and surviving when times get tough. I had a chat with her about what she thinks are the keys to success, how she turns 90% of her enquiries into bookings and why albums are so important to her business. Positivity is contagious. Suzanne is feeling positive right now. I haven't heard that response to a question about the state of the economy in a long time, but after chatting I've decided describing her as "positive" is an understatement... She says, “In the current climate I think it's more To View More >>

Welcome to the second interview in our series featuring clients whose businesses are thriving despite the current economic climate. Click here to read the first interview with Christian Oth. In the same year they had their first child, Chris and Darcie Siiteri started their Austin (Texas) photography business, Innovative Photography. Fifteen years later they’re still at it and doing better than ever. I gave an initially nervous Darcie an early morning call to chat about how they approach their album sales, and what they do to ensure their clients have an amazing experience and to foster relationships To View More >>